Just in time for 4/20, the Grammy-winning “Old Town Road” star has joined with Lowell Herb Co for a “Midnight Special” limited edition black pack of pre-rolls, featuring a blend personally curated by Billy Ray. The brand is carried locally in all Sweet Flower retail locations.
Lowell Herb Co CEO David Elias acknowledged that, with the coronavirus pandemic, this year’s 4/20 stands to be “different… but the spirit remains unchanged — it’s a time to acknowledge our industry’s progress, show appreciation for our community, and to celebrate our momentum towards ending prohibition.”
